Versuni HomeID recipe app redesign

Industry

Consumer home appliances

Consumer appliances

My role

Lead designer

UX team

Milos Darmanovic, Elizabeta Lončar, Monia Lončar, Romano Baturina, Bas Colenbrander, Anna Musial

Timeline

2023 - 2024

At Versuni, Philips NutriU and Philips Coffee+ existed as two separate apps, each built around different kitchen appliances. The challenge was to combine them into a single, newly branded experience: HomeID.

As UX Lead, I set the initial design direction with a rapid concept that aligned stakeholders early. We then moved through ideation, user testing, and iterations. When a full rebranding landed mid-project, we adapted quickly.

Through a mix of pragmatism and clear vision, the team delivered a successful launch with strong app store ratings.

Inspiring recipes, tailored for every kitchen

From smoothie lovers to espresso enthusiasts, the new app needed to inspire users worldwide. A fresh, unified experience made it easy to explore recipes tailored to personal preferences and appliances.

From smoothie lovers to espresso enthusiasts, the new app needed to inspire users worldwide. A fresh, unified experience made it easy to explore recipes tailored to personal preferences and appliances.

Rebranding on the go: adapting to a moving target

Midway through development, a new brand identity changed the game. We adjusted the app’s design in real time, keeping the experience fresh, cohesive, and on schedule.

Midway through development, a new brand identity changed the game. We adjusted the app’s design in real time, keeping the experience fresh, cohesive, and on schedule.

Smart appliances, smarter experiences

We explored concepts for deeper appliance connectivity, making the cooking and brewing experience more seamless. By connecting directly to kitchen devices, the app could send settings and support users with minimal effort.

We explored concepts for deeper appliance connectivity, making the cooking and brewing experience more seamless. By connecting directly to kitchen devices, the app could send settings and support users with minimal effort.

Three-week pressure cooker: shaping the first vision

We kicked off with a focused three-week sprint to explore early concepts and visualize them fast. These clear, tangible directions helped management make confident decisions from day one.

Three-week pressure cooker: shaping the first vision

We kicked off with a focused three-week sprint to explore early concepts and visualize them fast. These clear, tangible directions helped management make confident decisions from day one.

Three-week pressure cooker: shaping the first vision

We kicked off with a focused three-week sprint to explore early concepts and visualize them fast. These clear, tangible directions helped management make confident decisions from day one.

From idea to reality: rapid iteration in action

With tight deadlines, we moved fast. Early alignment, quick testing, and constant refinements ensured we stayed on track, without compromising on quality.

From idea to reality: rapid iteration in action

With tight deadlines, we moved fast. Early alignment, quick testing, and constant refinements ensured we stayed on track, without compromising on quality.

From idea to reality: rapid iteration in action

With tight deadlines, we moved fast. Early alignment, quick testing, and constant refinements ensured we stayed on track, without compromising on quality.

Shaping an MVP in a shifting landscape

New stakeholders, evolving priorities, yet the vision stayed clear. By staying flexible and focused, we kept the MVP on track while making room for key refinements.

Shaping an MVP in a shifting landscape

New stakeholders, evolving priorities, yet the vision stayed clear. By staying flexible and focused, we kept the MVP on track while making room for key refinements.

Shaping an MVP in a shifting landscape

New stakeholders, evolving priorities, yet the vision stayed clear. By staying flexible and focused, we kept the MVP on track while making room for key refinements.

Behind the scenes: the process

Behind the scenes, the project moved fast. We aligned early with a quick concept, explored directions through ideation and testing, and adapted to a full rebranding introduced midway. The result was a clear MVP shaped through tight collaboration and rapid iteration.

Users LOVED the result

The best measure of success? Real users. The app launched to glowing reviews, with high ratings proving that the combination of smart design and real user needs paid off.

So, what's next?

Let's have a chat

and discuss

So, what's next?

Let's have a chat

and discuss

So, what's next?

Let's have a chat

and discuss

Let’s create lasting impact together
Let’s talk

hello@pimvantslot.nl

© Pim van ‘t Slot 2025

LinkedIn

Let’s create lasting impact together
Let’s talk

hello@pimvantslot.nl

© Pim van ‘t Slot 2025

LinkedIn